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  • collettec 3:42 pm on 15th April 2013 Permalink | Reply
    Tags: , , Breastfeeding why it matters,   

    Rationing of infant formula 

    After last weeks announcement from supermarkets that it will be limiting the amount of baby milk to 2 cartons per customer, lots of stories were ciculated. Which may have caused people to panic buy or worry about what to feed their babies if they run out. Many of our clients cannot afford to buy extra baby milk so will usually run out before they buy more. Hearing about supermarkets limiting sales may put women off buying formula and may be prepared to try Breastfeeding, however, if there was more information on formula feeding for parents to access they could compare the benefits of Breastfeeding and make the right decision for themselves. This doesn’t help when aggressive advertising in the media from the 2 leading Breast milk substitute manufacturers Nestle and Danone causes panic buying of infant formula.

    For example, according to (Baby Milk Action 2013).
    This marketing war has now reached the UK following Nestl√©’s takeover of Pfizer Nutrition/Wyeth in 2012, manufacture of the SMA brand. Both Danone and Nestl√© have launched new strategies to promote their products – the former gaining media coverage by claiming individuals in the UK are buying up formula to send to China thus causing a shortage in the UK, the latter taking advantage of any formula panic buying by putting its follow-on formula on prominent price promotion to increase sales.

    Are milk companies creating this type of panic to increase its sales. Headlines last week on BBC website were;

    “Baby milk rationed in UK over China export fear”
    (BBC news online 8th April 2013 Last updated at 19:20)

    Nestle have denied any evidence of bulk buying for export (Baby Milk Action 2013)

    “We have confirmed that there are sufficient stocks of infant formula for the UK and parents should continue to buy formula milk as usual.”
    The Department of 13th April 2013

    Some of the women we work with may not even be aware of this in the news as many do not have access to the internet so therefore may not really affect them.

    For more information follow the link below

    Danone v. Nestle formula marketing war reaches the UK

     
  • collettec 1:14 pm on 22nd October 2012 Permalink | Reply
    Tags: Breastfeeding why it matters   

    Supporting women to Breastfeed 

    The cost to the Health service could be reduced and a new report indicates that by increasing Breastfeeding rates in the UK could provide a return in a few years even a year. This is because of the protective effect Breastfeeding has, the report showed evidence suggesting that five illnesses; Breast cancer in the mother, gastroenteritis, respiratory infections, middle ear infections and necrotising enterocolitis in the baby.

    The report shows that even a moderate increase in Breastfeeding would reduce costs to the NHS. Part of the Pregnancy Outreach Support role is to give information and support around Breastfeeding. Many of the clients we see that want to Breastfeed always give up in the early days or before they leave the hospital.

    Due to the lack of support when they most need it due to having to ask for support, feeling a nuicance and being embarrassed.

    Although we do see these clients in the early days and can support with these issues if they want but, many, after having their baby just want to spend this precious time with them and their families.

    Only when our clients are socially isolated or have no family or friends do we support in hospital and the client has to want this support. This is when we can really make an impact, however, there needs to be a designated Breastfeeding support worker on wards not on certain days not on call but every day and during the night.

    Only when the women have established Breastfeeding and are happy with support and it continues immediately after will these women continue to Breastfeed. Hopefully this report will enable investment in effective services to increase and sustain Breastfeeding rates.

     
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